Blondes or Brunettes: It’s All About Conditioning

Like it or not, we all have preferences in choosing romantic partners.  Piercings, freckles, hair color, eye color, body physique – through adolescence and into adulthood, we begin to develop sexual preferences to help guide our choice in whom to talk to, whom to date, and whom to marry.  While it’s tempting to attribute these tendencies to hormonal activity, much of our mate preference is due to classical conditioning.  Much like aversion (which has already been thoroughly studied in the context of fear conditioning), sexual preferences may also be an example of classical conditioning.Continue reading